Houston Gaither Joins UMG Nashville As Director Of Radio Marketing

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Houston Gaither

Houston Gaither has joined UMG Nashville as Director of Radio Marketing. In his new position, Gaither will oversee all audio and video content for the label’s Promotions department.

The Coweta, Oklahoma native began his radio career as an on-air personality for Cox Media Group’s KWEN in Tulsa while attending Rogers State University. He went on to serve as Music Director and Assistant Program Director for iHeart Media’s KTGX in Tulsa and KTST in Oklahoma City after graduation. Gaither relocated to Nashville in 2021, and joined Sony Music Nashville as Manager of Content, Promotion, & Artist Development.  

“We are very excited to have Houston join the UMG Nashville family,” says Mike Harris, EVP & COO, UMG Nashville. “His vast radio experience and overall knowledge of the country genre are a perfect fit for the Universal Nashville promotion team.”

Gaither can be reached at houston.gaither@umusic.com.

Lorie Hollabaugh
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