Country Stars To Unite For ‘Toby Keith: American Icon’ Live Concert Event

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Country music stars will unite at Nashville’s Bridgestone Arena for “Toby Keith: American Icon,” a live concert event celebrating the life and legacy of the renowned songsmith, on Monday, July 29. Additionally, NBC will air the special tribute on Wednesday, Aug. 28 from 9–11 p.m. ET/PT.

Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty and more are set to take the stage during the once-in-a-lifetime show.

One of the impactful voices in modern era of country music, Keith amassed 42 top 10 hits and 33 No. 1s in addition to selling 44 million albums, with 100 million BMI performances and over 10 billion streams largely on the strength of his own songwriting and producing. With songs like “Should’ve Been A Cowboy,” “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar” and so many more, his influence has spanned generations. He was welcomed into the Country Music Hall of Fame shortly after his passing in February. Keith was also inducted into the Songwriters Hall of Fame in 2015 as well as the Nashville Songwriters Hall of Fame (NaSHOF) in 2021, the same year he received the National Medal of Arts. He was then presented with the BMI Icon Award in 2022.

Tickets will go on sale this Friday (June 28) at 10 a.m. CT. A portion of the ticket sales will benefit The Toby Keith Foundation’s OK Kids Korral, a cost-free home for families of children dealing with critical illnesses, and Monroe Carell Jr. Children’s Hospital at Vanderbilt, one of the nation’s leading children’s hospitals and the top-rated in the Southeast. For more information, click here.

Toby Keith: American Icon will be produced by UMG Nashville’s Sing Me Back Home Productions and ITV America’s Thinkfactory Media, in association with Alex Coletti Productions. Cindy Mabe, Dawn Gates and Harper Grae will serve as Executive Producers for Sing Me Back Home Productions in partnership with Mercury Studios Executive Producers Alice Webb and Barak Moffitt. Other Executive Producers include Adam Reed and Jordana Hochman for Thinkfactory Media, Coletti for Alex Coletti Productions as well as TK Kimbrell and R.A. Clark. The show and special have been packaged by UTA, Keith’s longtime agency partner.

Liza Anderson
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