SoNash Publishing Rebrands To Ace High Music & Adds Chris Poole As Partner

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Chris Poole. Photo: Jonathon Sherwood

SoNash Publishing has rebranded to Ace High Music. With this change, the Nashville-based company has added Chris Poole as Partner and Vice President of Publishing & Artist Development. As the rebranding initiative unfolds, Abigail Wate Ayala will remain the company’s Creative Director.

Ace High Music aims to foster creativity, nurture songwriting skills and champion emerging talent. The new name comes from the Wild West term “Ace High,” which was considered to be the gold standard for the finest things in life.

Poole brings knowledge as well as a passion for enhancing the art of songwriting from his time as Sr. Director of A&R at BBR Music Group/BMG, where he worked with artists such as Jelly Roll, Lainey Wilson and Elvie Shane, to his new position.

“To me, it was never a question of whether or not Chris could lead our company—for me, it was more about who he is and [whether or not] we share similar values and philosophies in running a business,” says Travis Ray Chaney, President & Managing Partner, Ace High Music. “Chris possesses a deep understanding of the creative and business side of the industry and together, we both believe in creativity, generating results, integrity and striving for excellence.”

“When I was approached with the opportunity to lead Ace High and build a creative culture in Nashville centered around great writers, artists and songs it was an opportunity I couldn’t pass up,” explains Poole. “My journey in town has been defined by incredible relationships within the creative community and this role allows me to continue advocating for those creating the songs that define our industry. I remain committed to the discovery of new, unique voices through which the stories of real people can be heard. We are excited to begin this new chapter as Ace High and believe that our story is only now beginning!”

Poole can be reached at poole@acehighmusic.com, and Chaney can be reached at t-ray@acehighmusic.com.

Liza Anderson
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