Concord Reshapes Streaming & Data Analysis Team, Adds Two

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Brad Clark & Kristen Reed

Concord has tapped Brad Clark as Senior Vice President of Streaming and Data Analysis and Kristen Reed as Vice President of Data Analytics and Research. In their new positions, Clark and Reed will focus on leveraging data to boost revenue and amplify the voices of artists on their roster. Both are based in Nashville.

“I am excited to have Brad and Kristen join the team. Brad has worked with artists at all stages of their career, from the releasing of their first song to some of the biggest stadium acts in the industry. He has developed a unique understanding of how to translate data into real-world advancement for an artist’s career,” says Chief Executive of Concord Label Group Tom Becci.

“Kristen’s ability to employ data to guide the promotion of an artist is incredible,” Becci adds. As Concord Label Group continues to grow at an increasingly rapid pace, it is vital that we maintain our competitive edge and ensure our artists are reaching as wide an audience as possible. In the era of streaming, this means a global, data-driven approach, and I know that Brad and Kristen are extremely well-suited to build upon the framework that we’ve established.”

Originally from Stoneville, North Carolina, Clark offers over 20 years of experience at Universal Music Group where he managed revenue, data, commerce and led projects for artists such as Chris Stapleton, Darius Rucker, Eric Church, Lady A, Luke Bryan and Sam Hunt.

“For me, the biggest thrill is to help an artist go from relative obscurity to realizing their dreams,” says Clark. “My career was formed around strong teams and supporting great artistry and Concord has built such an excellent, artist-centric company that this move felt like a natural next step.”

Dayton, Ohio native Reed joins the team with six years of experience in data analytics and research at Universal Music Group. She is a graduate of the University of Cincinnati College Conservatory of Music with previous experience in data, finance and accounting.

“Music in general fuels me, and, as someone who tends to speak in numbers, it is a real gift to be able to use that ability to help artists bring music to the world,” explains Reed. “Concord has such an incredible roster and team, and I’m delighted to dive in.”

John Nix Arledge
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