BREAKING: Big Loud Promotes Patch Culbertson To EVP/GM

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Patch Culbertson. Photo: Brayln Kelly Smith

Big Loud Records has elevated Patch Culbertson to EVP/GM, effective immediately. He is now the company’s first Executive Vice President, and will report directly to Big Loud partners Seth England, Joey Moi and Craig Wiseman.

“Patch has been a critical part of Big Loud’s success for over seven years now,” England says. “He’s a brilliant strategist with an unmatched ability to process information and make sound decisions. Patch is a true leader that’s continued to invest in this company with his time and expertise, and his impact can’t be underestimated. This promotion is well-earned.”

“What sets Patch apart as a GM is that he—like all of us at Big Loud—continues to keep songs first,” Moi adds. “He applies his analytics brain and his firsthand understanding of artists and how they work best to every circumstance, while balancing the growth of our company. We’re grateful for his continued leadership.”

Culbertson first joined Big Loud Records as VP of A&R in 2017 and rose to SVP/GM of the label in 2021. Prior to joining Big Loud, he spent eight years at Republic Records, rising to Director of A&R at their New York headquarters.

In his elevated role, Culbertson will continue to oversee day-to-day operations, strategizing on commercial tactics and helping to expand the creative development of the Big Loud Records roster, which includes Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, Ernest, Griffen Palmer, Hailey Whitters, Hardy, Hixtape, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr. and Zandi Holup.

“I am immensely proud of the accomplishments of our roster and staff these past seven years,” Culbertson shares. “It is a privilege to serve these artists and work alongside a best-in-class team that is writing its own chapter in music history. A special thank you to Seth, Joey, Craig, and [Big Loud COO] Austen [Adams] for their support and leadership. They continue to show the world how to win with integrity, and I’m honored to be part of it.”

LB Cantrell
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