Big Machine Label Group Partners With GSTV To Provide Exclusive Content

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Big Machine Label Group (BMLG) has partnered with on-the-go video network GSTV, which reaches audiences across tens of thousands of fuel retailers, to provide exclusive musical content.

The partnership will launch with the Sound Bites Powered by Big Machine series, giving customers at over 29,000 locations nationwide behind the scenes looks, new music previews and more from the label group’s roster including Sheryl Crow, Tim McGraw, Thomas Rhett, Carly Pearce and Jackson Dean as well as its latest addition Mötley Crüe, among others.

Brands will also have the opportunity to work with the label group’s artists and music in new ways through the partnership, such as participating in the Big Machine Label Group x CMA Fest 2024 while engaging with GSTV’s more than 115 million viewers each month.

“Our audience of drivers inherently loves music, and we’re thrilled to partner with Big Machine Label Group, one of Nashville’s biggest and best labels, to engage our viewers with beloved artists and encourage discovery of new music while on the road,” says Kristina Lutz, EVP, Marketing, GSTV. “Our partnership also brings robust opportunities for our brand partners to engage with Big Machine’s roster of talent in an unexpected and impactful way during a powerful moment of attention and consideration. This is great for viewers, for artists and for our retail and brand partners—a true win/win/win.”

“GSTV has such an incredible reach—especially with the power of a captive audience. We’re excited for all of the possibilities this partnership creates in addition to rolling out the new content series,” notes Clay Hunnicutt, EVP, Label Operations, Big Machine Label Group. “We love being able to treat the millions of music lovers that stop at GSTV locations across the U.S. to fresh, fun content and music from their favorite artists…and maybe even introduce them to their next favorite artist or song.”

Liza Anderson
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