Shore Fire Media Promotes Jaclyn D. Carter & More To New Leadership Roles

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Jaclyn D. Carter. Photo: Jason Myers

Shore Fire Media, the full-service strategy and communications company that specializes in music and entertainment, has promoted Jaclyn D. Carter and four other team members to new leadership roles.

Carter has been elevated to Senior Vice President. With over a decade of experience at Shore Fire, she supervises the Nashville office while working with musicians, festivals and more. The University of Tennessee graduate has led award-winning campaigns for accolades ranging from the Grammy and Peabody Awards to the CMA Awards, Webby Awards and BET Awards in addition to The Naismith Memorial Basketball Hall of Fame and College Football Hall of Fame, among others.

Additionally, Allison Elbl in the company’s Los Angeles office as well as Matt Hanks, Mark Satlof and Rebecca Shapiro in the New York office have been named Co-Presidents. Collectively, the newly-selected leadership will guide a staff that has nearly doubled in size since Shore Fire was acquired by Dolphin Entertainment in 2019. Founder & CEO Marilyn Laverty will take on an expanded role at the parent company, focusing on collaborations and new initiatives between Dolphin’s component companies while continuing to oversee Shore Fire.

“These executives each put their imprint on Shore Fire in a unique and powerful way,” says Laverty. “They have shaped Shore Fire with their passions, creativity, broad interests and expertise. I’m so grateful to work with them and thrilled to recognize their leadership with the announcement of these new roles. I anticipate great success as Mark, Rebecca, Matt, Allison and Jaclyn drive innovation and growth for both Shore Fire and Dolphin in the future.”

Liza Anderson
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