Recording Academy & Coursera Launch Grammy Go

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The Recording Academy has partnered with Coursera to launch Grammy Go, an online initiative to offer classes geared towards music creators and industry professionals.

As part of the Academy’s ongoing goal to serve all music people, this program empowers the next generation of the music community with content that provides wisdom for both emerging and established members of the industry. It will offer a plethora of topics tailored to creative and professional growth, and will include courses taught by Recording Academy members, as well as Grammy winners and nominees offering real-life lessons learners can put to work right away.

“Whether it be through a Grammy Museum program, Grammy Camp or Grammy U, the Grammy organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform Grammy Go in partnership with Coursera,” says Panos A. Panay, President of the Recording Academy. “A creator’s growth path is ongoing, and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys.”

Enrollment is already open for the first Grammy Go course, “Building Your Audience for Music Professionals.” The course will be taught by international music/marketing executive Joey Harris, and will also feature Rock & Roll Hall of Fame inductee Jimmy Jam, 10-time Grammy nominee Janelle Monáe and three-time Grammy winner Victoria Monét. Participants in the course will gain the skills, knowledge and confidence to build a strong brand presence and gain a devoted audience.

The second Grammy Go course, “Music Production: Crafting An Award-Worthy Song,” will be offered later this summer. This course will be taught by Howard University professor Carolyn Malachi. Grammy winner Cirkut, three time grammy winner Hit-Boy, celebrity vocal coach Stevie Mackey, Recording Academy CEO Harvey Mason Jr. and 15-time Grammy winner Judith Sherman will all also be featured in the course. Pre-enrollment is open now.

“We are honored to welcome Grammy Go, our first entertainment partner, to the Coursera community,” says Marni Baker Stein, Chief Content Officer at Coursera. “With these self-paced online Specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts. Together with Grammy Go, we can empower tomorrow’s pioneers of the music industry to explore their passion today.”

Madison Hahnen
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