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Twelve6 Marks Five Years In Business With Promotions, Signings & Radio Success

March 5, 2024/by LB Cantrell

Pictured (L-R): Alaina Maggart, Travis Myatt and Willow Belenski. Photo: Alex Hall

Music and entertainment company Twelve6 is celebrating five years in business with promotions, recent signings and extensions.

Catering to songwriters and producers in all facets of their career, the company is lead by Travis Myatt, who has been promoted to President and General Manager. Additionally, Willow Belenski has been elevated to Project Manager, Twelve6 Entertainment, and Alaina Maggart has been promoted to Creative Manager, Twelve6 Publishing.

“The last five years of my life have been poured into Twelve6, and I feel we are a reflection of each other. I’m honored to lead such an outstanding staff and roster of writers who understand the work it takes to be successful as an independent,” shares Myatt.

Jared Keim, Michael Lotten and the Between The Pines joint-venture have extended with Twelve6, and the company recently signed Jason Gantt, Carson Beyer and Abbie Callahan. They join other Twelve6 writers including Trevor Rosen of Old Dominion, Jerry Flowers, Emma Klein and Roman Alexander.

Twelve6 Publishing hosts the catalog of Rosen, which include 12 No. 1 songs, as well as hit songs including “Kinfolks” (Sam Hunt) written in-part by Flowers, “Party Mode” (Dustin Lynch) written in-part by  Flowers, Alexander and Keim, and most recently, the Warren Zeiders Platinum-certified No. 1 debut single “Pretty Little Poison,” written in-part by Keim.

The company has also grown on the artist development and masters side under Twelve6 Entertainment. It’s home to flagship artist Alexander and most recent launch Beyer, with more artists to be announced.

“Twelve6 has found its niche in capturing young artists’ visions, and developing them into fully rounded careers ready to take the next step into stardom,” shares Myatt. “It is fully our intention to take what we have helped develop for our artists and partner with institutions that can take them to the next level.”

Twelve6 was founded by Heidi Hamels, with the help of Tom Becci, and is co-owned by Hamels and Dan Goodfellow.

“When I started Twevle6 five years ago, I knew it had to begin with the right people,” says Hamels. “With the help of Tom Becci and the support of Dan Goodfellow, I can confidently say we have found that in Travis, Alaina, Willow, and the incredibly talented roster we’ve all helped to cultivate. I am so proud of their efforts and look forward to championing our continued success.”

“It has been an honor for me to be a part of Twelve6—allowing me to slightly pull back the curtain and see some of the inner workings of creating music,” adds Goodfellow. “Congratulations to our extremely talented team for the first five years and it’s exciting to think what the future will bring.”

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LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
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