Sarah Scales Joins Activist Artists Management As Senior Director Of Digital [Exclusive]

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Sarah Scales

Sarah Scales has joined Activist Artists Management as Senior Director of Digital.

Based in the firm’s Nashville office, Scales is responsible for creating and implementing digital marketing strategies for its roster, including The Pretty Reckless, Empire of the Sun, The Lumineers, Brittney Spencer, Leif Vollebekk and more.

She is a graduate of Baylor University, and got her start in the music industry interning at Capitol Christian Music Group (CCMG) in Nashville. Scales previously spent six years building and executing promotional campaigns for global brands and artists. During her time with Marbaloo Marketing, she led teams for clients such as Dolly Parton in addition to the ACM Awards and Pilgrimage Music & Cultural Festival. While at Q Management Group, Scales handled day-to-day artist management duties as well as facilitated digital marketing initiatives.

“Sarah’s experience and expertise overseeing successful digital campaigns for both emerging artists and icons makes her a perfect fit to further service our roster,” says Matt Maher, Founding Partner, Activist Artists Management. “We are thrilled to welcome her to our team.”

Lorie Hollabaugh
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