BREAKING: Shari Roth Joins Big Loud Records As VP, Multi-Format Radio

/by

Shari Roth. Photo: Caleb Donato

Big Loud Records has added Shari Roth to its awarded radio promotions staff. She joins as VP, Multi-Format Radio, effective immediately.

Specializing in formats including but not limited to Americana, AC, AAA and more, Roth adds expertise to the label’s promotion efforts amidst the continued expansion of Big Loud’s endeavors adjacent to country music.

Roth most recently served as National Director of Radio Accounts at Warner Music Nashville for eight years. She also spent time at Big Machine Label Group, and as Associate Program Director/Music Director at WYNY/NY. The George Washington University graduate and New Jersey native is based out of Chicago.

“After beginning our radio promotion careers almost 20 years ago together, I can’t express how full circle this reunion feels,” shares SVP, Radio Promotion Stacy Blythe. “We’ve grown up in this business together, and Shari has always been a trusted and respected friend and colleague. She is a relationship expert, ready to super serve our partners across radio formats nationwide and relentlessly champion our artists, which makes her the perfect person for this critical position. I’m honored to have her on our team.”

LB Cantrell
Latest posts by LB Cantrell (see all)