BREAKING: Black River Entertainment Names Bill Macky As VP, National Promotion

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Bill Macky. Photo: Courtesy of Black River Entertainment

Black River Entertainment has named Bill Macky as VP, National Promotion. The appointment follows the news of SVP, Promotion, Mike Wilson‘s resignation from the company earlier this month.

Macky joined Black River in 2012, and most recently served as Sr. Director, National Promotion & Strategy. He previously spent time at MCA Nashville, Sony Nashville, Category 5 Records, 1720 Entertainment, Stroudavarious Records and Rodeowave Entertainment in addition to 16 years programming country radio stations in Pittsburgh, San Jose, Sacramento and San Diego.

“Bill has always been the consummate professional who has been with Kelsea [Ballerini] from the beginning of her career,” says Rick Froio, EVP, Black River Entertainment. “I am grateful that he will be there for her next chapter and the careers of MaRynn Taylor, Pryor Baird and Scotty Hasting. His promotion to VP, National Promotion is well deserved!”

“My thanks to Gordon Kerr and Rick Froio for giving me this opportunity to lead our promotion team to the next level,” expresses Macky. “Our future is bright with new music coming from Kelsea Ballerini and continued development of our new artists. It’s the beginning of a new era, and I could not be more excited!”

Liza Anderson
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