We Are Giant Adds Becky Gardenhire To Board Of Directors

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Becky Gardenhire

Music community platform We Are Giant has added WME Nashville Co-Head Becky Gardenhire to its Board of Directors.

Throughout her over 20-year tenure at WME, Gardenhire has played a key role in developing the careers of Reba McEntire, Rascal Flatts, Sara Evans, Trisha Yearwood, Jordan Davis, Lanco, Tenille Townes, Ingrid Andress and more.

She will serve as a strategic advisor to We Are Giant Founder & CEO Andy Apple and his executive leadership team—including VP of Product & Community Dan McComas, VP of Music JP Slater and VP of Engineering Josh Fraser—on fan development and engagement, artist relations and footprint expansion in the Nashville market. Gardenhire joins AEG Presents COO of Global Touring David Rappaport on the platform’s Board of Directors.

“Becky is a force, and her expertise at artist development has been integral to the careers of some of the most successful artists in Music City,” says Apple. “What she’s accomplished at WME over the past two decades aligns with We Are Giant’s commitment to helping artists build long-term careers with a dedicated community of fans. Her appointment to our Board of Directors is a great milestone for our company and will propel us to new heights. It is truly an honor to have her on the board.”

Headquartered in Los Angeles, We Are Giant aims to provide centralized solutions for artists to cultivate and own their direct-to-fan relationships, build revenue, leverage new engagement channels and create a community with their audience. Since its official inception in November 2023, the platform has launched 80 artist community channels and hosted more than 150 fan-led functions for Lana Del Rey, Noah Kahan, Dominic Fike, Mac Miller, Beabadoobee and Laufey.

“We Are Giant is at the forefront of revolutionizing the connection between artists and their fans in an authentic way,” shares Gardenhire. “I am excited to be a part of the organization and see how they continue to innovate the fan experience and strengthen the artist-fan connection.”

Liza Anderson
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