Ryan Kroon & Jacob Knight Partner To Form What’s Good Projects

Jacob Knight and Ryan Kroon. Photo: Savannah Brown

Ryan Kroon and Jacob Knight have teamed up to form What’s Good Projects, a new Nashville-based management firm.

With over 10 years of experience, Kroon began his career at Homestead/RedLight Management working with Sam Hunt, Conner Smith and others, before joining Big Loud Management where he took on duties with Ernest and Mason Ramsey. Kroon also worked at Sony Music Nashville, and in 2020 took over ownership and operations of the local philanthropic apparel company Project 615, which was recently sold to Visit Music City.

Knight also has over a decade of experience in the industry. He began his career at CAA before joining 377/RedLight Management, handling day-to-day duties for Maddie & Tae, Tyler Farr and Parker McCollum. He also worked at KP Entertainment alongside Dylan Scott and Chayce Beckham.

“Jacob and I moved to Nashville around the same time to pursue careers in this industry and have had an immense mutual respect for one another,” Kroon explains. “We’ve chatted over the years about partnering up, so with the continued growth of What’s Good over the last year, the time seemed right. The company and our clients are getting a top-tier manager in Jacob, and someone who I’m thrilled to work alongside with.”

The current What’s Good Projects client roster includes Troy Cartwright, Clayton Mullen, Palmer Anthony, Austin Burke and Ollie Joseph.

Reach them at kroon@whatsgoodprojects.com and jacob@whatsgoodprojects.com.