Messina Touring Group Promotes Three To VP

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Lauren Caire, Keena Cheatham, LeeAnn Rotondo

Messina Touring Group, the promoter for touring giants such as Taylor Swift, Blake Shelton, Ed Sheeran, Eric Church, George Strait, Kenny Chesney, Shawn Mendes and The Lumineers, has promoted three team members to VP roles.

Lauren Caire has been elevated from Director of Finance to VP of Finance, Keena Cheatham has risen from Promoter Rep to VP of Touring and LeeAnn Rotondo has been promoted from Director of Ticketing to VP of Ticketing.

“It thrills me to see our MTG team grow—these individuals are just another example of the incredible MTG team,” shares CEO Louis Messina. “Watching them grow and achieve makes me so happy; the success of our team is my biggest accomplishment.”

Caire joined MTG in 2015 as a Senior Accountant. She has since managed finances for the company and all of its tours, including a marquee year in 2023 anchored by Swift’s headline-dominating “Eras Tour,” Sheeran’s record-breaking “Mathematics World Tour,” Strait’s stadium run and more. The Nashville native also managed the design and opening of MTG’s first office outside of its Austin home base in 2019, expanding the promoter’s presence into Music City. She is currently overseeing MTG Nashville’s upcoming move to Nashville Yards.

Cheatham joined MTG in 2013 as a Promoter Rep on Swift’s “Red Tour,” and has had a role in over half of the MTG roster in both the pop and country music sectors. The MusicRow N.B.T. Class of 2024 member leads the charge for some of the promoter’s biggest clients, including serving as the point person for Sheeran since 2014 and playing an instrumental part in Church’s “The Gather Again Tour,” which reported over 860,000 in ticket sales, grossed over $100 million and took home the award for Top Country Tour at the 2022 Billboard Music Awards.

Rotondo joined MTG in 2015 as a Ticket Manager, primarily to assist with ticketing for Swift’s “1989 Tour.” Now she spearheads all ticketing for Swift’s tours, as well as many other MTG clients including Church, Chesney and Shelton. Under her direction, ticketing at MTG has evolved from an isolated process led by each touring team into an innovative model with a centralized department that leads all tours at the forefront of the quickly-evolving ticketing industry.

Congratulate Caire via lauren@messinatouring.com, Cheatham via keena@messinatouring.com and Rotondo via leeann@messinatouring.com.

LB Cantrell
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