Carter Vintage Guitars Announces Grand Opening Of New Nashville Location

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Paseo South Gulch

Carter Vintage Guitars will hold the grand opening of its new brick-and-mortar Nashville location on the top floor of the historic Antiques building at SomeraRoad’s Paseo South Gulch on Friday, March 1.

Since its inception by industry veterans Walter and Christie Carter in 2012, Carter Vintage Guitars has become a Nashville institution where visitors can admire, trade, consign, buy and sell vintage guitars and other fretted instruments. The company’s new location spans 12,500 square feet, housing over 2,000 guitars, a bigger authentication team and the newly reopened Carter Vintage Repair shop led by Greg Ellis. Other additions include an exclusive space for creatives called Carter Studios, a stage, rooms for private appointments, more lifestyle merchandise and expanded office space.

Approaching the guitar-clad doors, customers will be greeted by a new mural painted by artist Brian Law. Beyond the doors, a lobby housing merchandise and accessories precedes a long “Hall of Fame” with historic photos and memorabilia, paying homage to the history of the store, its founders, Cotten Music and music legends who are friends of the brand.

“After over a decade of success, Carter Vintage Guitars had outgrown our storied first home on 8th Avenue, and it had to be fate that another historically significant building was revitalized across the street around the same time,” says Ben Montague, Co-Founder & CEO of The North American Guitar, which merged with Carter Vintage Guitars in 2022. “Our new home in the Antiques building will allow us to offer the same incomparable customer experience, while displaying more inventory, improving capacity for authentication and repairs and supporting our talented team. We also now have the space to provide a destination for music experiences and support for the creative community that complements our core passion of buying and selling guitars.”

In addition to Carter Vintage Guitars instruments, the new retail floor will house inventory from The North American Guitar and Cotten Music, providing a physical home for the three merged brands under one roof.

Lorie Hollabaugh
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