BBR Music Group/BMG Nashville Promotes Two, Hires One

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Pictured (L-R): Dawn Ferris, Ellen Ford and Krista Hayes

BBR Music Group/BMG Nashville has made promotions and a staff addition across the label’s Group Strategy & Syndication, Marketing and Broken Bow Records Promotion departments.

Dawn Ferris, an industry leader celebrating 14 years with the company, has been promoted to Director of National Promotion for Broken Bow Records. Ellen (Mundy) Ford has transitioned from her role in the Group Strategy & Syndication department to become Manager of Marketing. Ford’s transition allowed the label to welcome Krista Hayes, who was hired as Manager of Group Strategy & Syndication.

Ferris joined Broken Bow Records in February 2010 as Director of Regional Promotion SW. Reporting to Lee Adams, VP Radio Promotions for Broken Bow Records, she will oversee National Promotions for the label. Prior to joining Broken Bow records, Ferris served as Manager of Regional Promotion Southwest for 12 years at Arista Records.

Ford joined BBR Music Group/BMG Nashville in January 2022 as the Manager of Group Strategy & Syndication. In her new role, she will report to JoJamie Hahr, EVP, Recorded Music, BMG Nashville, and will manage artist projects, create marketing plans, streamline initiatives and coordinate artist releases and strategies. Ford came to the label after working as a Day-to-Day Manager for WORKS Entertainment and as the SE Manager of Radio Promotion for Revival Music Group.

Hayes joins BBR Music Group/BMG Nashville as Manager of Group Strategy & Syndication. She comes to the label from Cumulus Media, where she spent three years serving as Promotion and Marketing Director. She has over a decade of experience in radio, TV, podcasting and other forms of digital media. She will report to Shelley Hargis, VP, Group Strategy & Syndication, and assist with syndication and radio group strategy, executing satellite radio tours, live virtual radio tours, syndication/media days and content days for the label’s roster.

“Our team continues to grow and excite me,” says Hahr. “Each of these team members display excellence, passion, knowledge and most importantly they exude our BBR Music Group/BMG Nashville spirit. I am so proud of each of them, and we are excited to take our extraordinary artists and label group to new levels this year with this team.”

Ferris can be reached at dawn@brokenbowrecords.com, Ford can be reached at ellen@bbrmusicgroup.com and Hayes can be reached at krista@bbrmusicgroup.com.
Lorie Hollabaugh
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