Pinnacle Financial Partners Secures Naming Rights Of Nashville Yards Music Venue

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Rendering of The Pinnacle

The forthcoming live music venue in the Nashville Yards mixed-use district will be known as The Pinnacle, effective immediately. The 4,500-capacity music venue is set to open in early 2025.

The entertainment theater is named after Pinnacle Financial Partners, who entered into an agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards. This makes Pinnacle the official bank of the music venue and marks its first naming rights partnership in the company’s history.

Rendering of The Pinnacle

Pinnacle, a Founding Partner of Nashville Yards, opened its initial retail presence at the development in 2022. Later this year, the company will move into its new corporate headquarters and open a full-service branch in the project’s first multi-tenant office building, known as the Pinnacle Tower.

“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” shares Andy Moats, Pinnacle’s Director of Music, Entertainment & Sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue—visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”

The Pinnacle will be operated by AEG Presents, and is being developed with an appreciation for Nashville’s musical legacy. The 88,000-square-foot, indoor venue will include a lifter floor for enhanced sightlines, a horseshoe balcony with rail-side standing, VIP seating, first-come-first-served bleachers on the balcony level, production capability for live streaming and televised events and more.

Development plans for the Nashville Yards district

Nashville Yards is a developing, 19-acre project located in the heart of downtown Nashville. When complete, the project will be a walkable, urban community featuring high-end hospitality offerings, including the 591-room luxury Grand Hyatt Nashville and the newly renovated Union Station Nashville Yards, retail and restaurant options, The Pinnacle concert venue and other entertainment offerings.

“We are so very pleased to extend the excellence of all we are building at Nashville Yards into a deeper association with one of the most outstanding banking and financial services companies in the country,” says Cary Mack, Managing Partner, Southwest Value Partners. “Pinnacle’s extensive music and entertainment business offerings make them the perfect partner for our world class music venue, which we are very proud to name The Pinnacle.”

“We’ve been looking forward to the opening of this venue since the Nashville Yards project was first launched eight years ago,” shares Rick Mueller, President, North America, AEG Presents. “The naming rights partnership with Pinnacle—a brand with deep ties to the music community—brings us that much closer to the moment when we first swing the doors open and welcome fans and artists to Nashville’s newest music venue. It’s an exciting time for AEG Presents, and we’re honored to expand our presence in a city with one of the most thriving musical communities on the planet. Stay tuned for more from The Pinnacle.”

LB Cantrell
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