'Nashville’s Big Bash' Declared Highest-Rated Country Music Program Of 2023

Over eight million viewers rang in 2024 with CBS’ New Year’s Eve Live: Nashville’s Big Bash, making it the highest-rated country music program of 2023 according to its organizers.

The New Year’s Eve special was followed in ratings by the 58th Academy of Country Music (ACM) Awards (7.7 million viewers), 57th CMA Awards (6.84 million viewers), CMT Music Awards (5.64 million viewers), CMA Country Christmas (4.49 million viewers), NBC’s Christmas at The Opry (4.44 million viewers), People’s Choice Country Awards (3.90 million viewers), CMA Fest (3.65 million viewers) and CMA Fest: 50 Years of Fan Fair (1.77 million viewers).

New Year’s Eve Live: Nashville’s Big Bash more than doubled its primetime audience from last year, and became CBS’s most-watched original entertainment special since The 65th Grammy Awards last February. The celebration was also livestreamed on Paramount+, as well as CBS’ website and app, and was the service’s most livestreamed entertainment program of the day in terms of both reach and time spent.

Additionally, New Year’s Eve Live: Nashville’s Big Bash saw record-breaking in-person attendance, as an estimated 215,000 fans gathered at Bicentennial Capitol Mall State Park for the live show.

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Liza Anderson

As Subscription Manager/Writer, Liza Anderson contributes to many functions of MusicRow. She produces content, carries out general office tasks, assists in the daily news operations, and provides support to all team members. Liza graduated from the University of Alabama in May of 2021 with a B.A. in English and a minor in communication studies. Prior to MusicRow, she worked as an administrative assistant at Anderson Benson where she assisted the firm’s departments, such as the Entertainment Specialty Practice, with various tasks.

‘Nashville’s Big Bash’ Declared Highest-Rated Country Music Program Of 2023

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