CRS 2024 Research Presentation To Focus On Impact Of On-Air Personalities
Country Radio Seminar (CRS), taking place Feb. 28 – March 1, has announced the focus of their annual research presentation.
This year’s presentation, “…But They Have A Great Personality: On Air Talent And Their Role On All Platforms,” will focus on the impact and influence on on-air personalities. This will include various radio platforms including terrestrial, satellite and Digital Service Providers (DSPs).
Scheduled for Feb. 29, CRS will explore questions around what audiences prefer in their on-air hosts, how unique personalities offer an advantage, the dispersement of local and top-quality talent and more. CRS has partnered with the Smith Geiger Group for the presentation. As a highly praised research group, the Smith Geiger Group has worked with CMA, The Recording Academy, ESPN, Google, NPR, Facebook, Paramount, and more.
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