CRS 2024 Research Presentation To Focus On Impact Of On-Air Personalities

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Country Radio Seminar (CRS), taking place Feb. 28 – March 1, has announced the focus of their annual research presentation.

This year’s presentation, “…But They Have A Great Personality: On Air Talent And Their Role On All Platforms,” will focus on the impact and influence on on-air personalities. This will include various radio platforms including terrestrial, satellite and Digital Service Providers (DSPs).

Scheduled for Feb. 29, CRS will explore questions around what audiences prefer in their on-air hosts, how unique personalities offer an advantage, the dispersement of local and top-quality talent and more. CRS has partnered with the Smith Geiger Group for the presentation. As a highly praised research group, the Smith Geiger Group has worked with CMA, The Recording Academy, ESPN, Google, NPR, Facebook, Paramount, and more.

“This year at CRS we’re going to dive right into the talent pool. With the Smith Geiger Group, we’ll show what the country audience is looking for in their daily listening, and where and when personalities on all platforms are a help, a hindrance, or a point of differentiation. You’ll leave with some amazing takeaways and action points to get the most out of your key personalities, and you’ll be able to put your money where your ‘mouths’ are,” says Clay Hunnicutt, Chair of the CRS Research Committee.
Registration for CRS is open now.
Madison Hahnen
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