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Big Machine Records Appoints Kris Lamb As EVP/General Manager

January 31, 2024/by LB Cantrell

Kris Lamb

Big Machine Label Group (BMLG) has appointed Kris Lamb to EVP/General Manager of Big Machine Records.

Most recently serving at Sr. VP, Promotion & Digital, Lamb has led radio and digital strategy for the imprint’s artists including Tim McGraw, Carly Pearce, Midland and Jackson Dean, among others. His new role will concentrate on breaking, building and retaining Big Machine Records’ frontline roster of artists, focusing on fan acquisition and engagement.

Lamb is already on the job and will report directly to BMLG’s Chairman & CEO Scott Borchetta.

“Kris has been with the label group for 13 years; he started with us as a Regional Promotions Director and I’ve loved watching him work his way up through our system, excelling at each new level. I am so proud that he is now leading the charge for our flagship imprint, Big Machine Records,” says Borchetta. “There is an added pressure being the imprint that founded the company and I’m thrilled he has accepted the challenge to take it even higher. Game On, Lamb Chop… GAME ON!”

“I am beyond honored to represent this remarkable roster of culture-shaping storytellers and blessed to lead this team of forward-thinking executives at Big Machine Records,” says Lamb. “BMR has always been the tip of the spear and I look forward to elevating our impressive roster of artists even higher as a team and making an impact on the future of this imprint, its talent and the country music genre.”

The Big Machine Records imprint has made other changes in addition to Lamb’s appointment. Brooke Diaz, a nine-year veteran of Big Machine Records, has been promoted to National Director, Promotion & Marketing. Bill Lubitz has been promoted to Sr. Director, West Coast Promotion & National Strategy, taking a greater role in syndication and network audience exposure. The Promotion team also includes VP, Promotion, Erik Powell; Director, Midwest Promotion Jane Staszak; Director, Southeast Promotion Jay Cruze and Promotions Coordinator Sara Barlow.

“Brooke is one of the most multi-dimensional promotion executives in the field and her passion, ideation and execution is next to none. I am so thrilled to watch her, along with Erik as VP, guide our radio promo team and strategy to the highest level,” adds Lamb.

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LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
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