Bob Reeves Launches New Artist Management & Promotion Firm, Excelsior Music

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Bob Reeves. Photo: Amy Allmand

Music industry executive Bob Reeves has opened a new firm, Excelsior Music. The solely-owned private venture will focus on management and artist development, as well as radio and tour marketing and promotion.

Reeves has previously held Vice President and National Director posts with Warner Music Nashville, Sony, Monument, Epic Records, Reviver Records, Blaster Records, CORE Records and, most recently, Riser House Entertainment. He spent time as a programmer and on-air talent at Lightning 100 & Thunder 94 in Nashville as well as WFLY-FM and WPTR-AM in Albany, New York. Shortly after arriving in Nashville from upstate New York, Reeves became the Operations Manager and Talent Buyer for the nightclub and music venue, The Ace of Clubs.

Reeves’ first management client is country singer-songwriter Orlando Mendez. Based in Nashville, Mendez is a second-generation Cuban-American from south Florida who had his first national exposure on NBC’s The Voice. He is currently working on his debut project with producer Nick Worley.

“I guess I join the likes of Col. Harlan Sanders, of KFC fame, since I am starting my first business in earnest, late in my career,” says Reeves. “With that, I recognize that the life I’ve lived along with its successes, and especially its failures, have given me the experience and fortitude to finally launch Excelsior Music. Orlando is the perfect artist to start with from the exact opposite perspective. He is a young, hungry, multi-talented singer-songwriter who will, without a doubt, have a long and fruitful career!”

Reach Reeves at bob@excelsior-music.com.

Lorie Hollabaugh
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