Zach Bryan Partners With Bud Light For Super Bowl Concert & 2024 Backyard Tour

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Zach Bryan. Photo: Trevor Pavlik

Zach Bryan has partnered with Bud Light and will headline the brand’s concert event during Super Bowl LVIII weekend on Feb. 9 at The Chelsea at The Cosmopolitan of Las Vegas.

“Anheuser-Busch and our brands have brought unparalleled experiences to football fans and to country music lovers for decades. We could not be more excited to partner with Zach Bryan and to showcase his all-star talent during Super Bowl LVIII weekend,” says Brendan Whitworth, CEO, Anheuser-Busch. “All of us at Anheuser-Busch are thrilled to work alongside Zach to bring positive experiences to country music fans and to local communities nationwide.”

Bud Light will also kick off the second year of their “Bud Light Backyard Tour” with “The Bud Light Backyard Tour Presents Zach Bryan.” Additional partnership initiatives will include promotional giveaways and an integration with Folds of Honor, a nonprofit that provides educational scholarships to the families of fallen and disabled service members and first responders.

“I’ve been drinking Bud Light since I was old enough to drink and partnering with them now after all the songs I’ve written while swigging them is full circle for me,” says Bryan. “When Bud Light asked if I would be involved, I didn’t hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders’ families and loved ones. It is a privilege and honor to provide help in any way to veterans and all the people who make this country as great as it can possibly be.”

Growing up in a military household, Bryan went on to serve in the U.S. Navy for eight years before pursuing a career in music and accruing over three billion global streams and counting. His self-titled album landed in the No. 1 spot on the Billboard 200 chart earlier this year.

Lorie Hollabaugh
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