LoCash To Shed Light On Life Of Ranchers Through New 44 Farms Partnership

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Pictured (L-R): Chris Lucas (LoCash), Bob Mcclaren (44 Farms – 4th-Generation Rancher & President), Preston Brust (LoCash). Photo: Tadd Myers

LoCash has formed a partnership with 44 Farms, one of the largest registered Black Angus cattle operations in America.

The relationship between the ranchers and the duo sparked after a concert that took place in a red barn on the 44 Farms ranch in Cameron, Texas. LoCash penned an exclusive song for 44 Farms called “44 Strong,” and featured the picturesque location in a clip featuring 4th-generation rancher and President of 44 Farms, Bob McClaren.

“We fell in love with the place the moment we drove onto the ranch. We became old friends with everyone at 44 Farms the minute we shook hands,” shares LoCash’s Preston Brust.

The duo’s Chris Lucas agrees, “We’re storytellers and 44 Farms is a story that needs to be told. America needs to know what ranchers do, day in and day out.”

44 Farms’ McClaren adds, “Ranching is not a job, it’s a lifestyle. The men and women in the cattle industry are honored to work 365 days a year. Rain, snow, or shine. From the moment we met Chris and Preston, we knew they had the passion and voices to sing this story. The song is named ‘44 Strong,’ but it’s not just about 44 Farms, it’s about every American rancher that came before us and will come after us. I want this effort to sing the praises of all ranchers in this industry.”

The duo will travel coast-to-coast in 2024 their “44 Strong” wrapped tour bus, as they perform their hits and share their appreciation for the ranchers dedicated to putting beef on America’s tables.

Lorie Hollabaugh
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