• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
    • Upcoming Concerts
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Dolly Parton To Perform Halftime Show At Cowboys Thanksgiving Day Game

October 17, 2023/by Lorie Hollabaugh

Dolly Parton

Dolly Parton will perform in Texas at AT&T Stadium on Thanksgiving Day for The Salvation Army’s Red Kettle Kickoff Halftime Show, during the matchup between the Dallas Cowboys and the Washington Commanders.

The Dallas Thanksgiving Day game, airing on CBS, has become the most-watched regular season game of the year, drawing 42 million viewers last year. Parton will perform her biggest hits as well as songs from her new Rockstar album, out Nov. 17. The Thanksgiving Day game marks the official start of one of the longest-running annual fundraisers of its kind that has been a Cowboys tradition for 27 years. The halftime show puts a national spotlight on the need of millions during the holiday season, rallying for donations to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.

“Wow! What an honor to get to kick off The Salvation Army’s Red Kettle Campaign with the halftime show during the Dallas Cowboys game this Thanksgiving,” Parton shares. “Those Red Kettles have long been a symbol of hope for our friends and neighbors who are facing hard times. My goal is to encourage everyone who can to donate and support their neighbors in need. Every small act of generosity helps, and together, we can all love our neighbors this holiday season and beyond.”

“Dolly’s contagious energy and positive spirit are just what we need to support The Salvation Army’s enormous effort to make this holiday bright for millions of individuals and families in need,” adds Charlotte Jones, Executive Vice President and Chief Brand Officer for the Dallas Cowboys and former National Advisory Board Chairperson for The Salvation Army. “Dolly’s music has a way of inspiring hope, and we’re thrilled to have her on our national stage to spotlight the campaign this year.”

The Red Kettle Campaign is especially needed now to meet the increasing needs of millions of families living in the U.S. As the nation’s largest private provider of social services, The Salvation Army works to provide Christmas gifts, food, shelter and rent and utility assistance to millions of people struggling this holiday season and beyond. Funds raised in 2022 supported services for nearly 24 million people living in America.

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Zach Top Adds Summer Dates To ‘Cold Beer & Country Music Tour’ - April 9, 2026
  • Drew Holcomb & The Neighbors’ ‘Tennessee’ Named An Official State Song - April 9, 2026
  • Sam Barber Extends ‘American Route Tour’ Through December - April 9, 2026
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2023/10/06181219/Dolly-Parton-Cowboys.jpg 1800 2700 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2023-10-17 09:48:282023-10-17 09:48:28Dolly Parton To Perform Halftime Show At Cowboys Thanksgiving Day Game

RECENT NEWS

  • DISClaimer Single Reviews: Dan + Shay Share ‘Heartfelt Message’ April 9, 2026
  • Zach Top Adds Summer Dates To ‘Cold Beer & Country Music Tour’ April 9, 2026
  • Drew Holcomb & The Neighbors’ ‘Tennessee’ Named An Official State Song April 9, 2026
  • Boots & Hearts West Unveils Full Inaugural Lineup April 9, 2026
  • Noah Kahan To Take ‘The Great Divide Tour’ Overseas April 9, 2026
  • Sam Barber Extends ‘American Route Tour’ Through December April 9, 2026
  • BREAKING: Big Loud Publishing Promotes Michael Giangreco To President Of A&R April 9, 2026
  • Mark Thomas Joins Propeller As Director Of Talent & Industry Partnerships April 9, 2026
  • Jordan Reynolds Honored With Curtain Call Award April 9, 2026
  • BREAKING: Nominations Revealed For 61st ACM Awards April 9, 2026

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2026 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top