Gibson Promotes Mat Koehler To Vice President Of Product

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Mat Koehler. Credit: Gibson

Gibson has promoted Mat Koehler to the role of Vice President of Product at Gibson Brands, reporting to President & CEO Cesar Gueikian.

In his new role, Koehler will continue leading the Product Development team, expanding his responsibility across Instruments and Sound, two key pillars of Gibson’s global brand strategy and business organization.

“Mat has been instrumental in the evolution of Gibson’s portfolio architecture and is successfully leading the way across research, design and development for all Gibson Brands,” says Gueikian. “He is an extraordinary custodian of our iconic past, and he will continue to innovate, empowering musicians and music lovers with new and exciting products as a steward of our future.”

“I am truly honored and grateful for the opportunity to serve as the Vice President of Product at Gibson Brands,” says Koehler. “I am excited to lead our exceptional team as we embark on this new chapter, shaping the future of our industry. Together, we will continue to inspire and deliver unparalleled value with instruments and sound.”

Wisconsin-born Koehler has been leading research, design and development creating new product introductions for Gibson, Custom Shop, Acoustics, the Murphy Lab, Epiphone and Kramer. This new position adds the responsibility of leading research, design and product development for amplifiers, effects and pro-audio, across all brands including Mesa Boogie, Maestro and KRK.

Koehler started as a product specialist for Gibson Custom Shop and Gibson Memphis, and became the Custom Shop Product Manager in 2018 as well as Head of Product Development the following year. His passion for guitar history has led him to be considered one of the top vintage guitar experts in the world, and also enables his work maintaining and recovering Gibson archive assets.

Caela Griffin
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