FlyteVu Appoints First General Manager & Expands Leadership Team

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Sina Seger, Nicole Ranieri and Ally Venable

Entertainment marketing agency FlyteVu has appointed Sina Seger as its first General Manager. The company has also promoted Nicole Ranieri to Head of Accounts, and welcomed Ally Venable as Head of Talent.

Founded and helmed by Jeremy Holley and Laura Hutfless, FlyteVu seeks to connect brands to consumers through the power of pop culture and purpose. The agency hopes to expand the business and future growth initiatives with the help of its leadership team while maintaining its commitment to giving back to the community and serving clients.

As General Manager, Seger will oversee the day-to-day operations of the agency. She joined FlyteVu in 2017 after receiving her MBA from Vanderbilt University. During her time at the agency, she has led its largest growth accounts including Barefoot Wine, Cracker Barrel, Jack Daniel’s, Norwegian Cruise Line and Vanderbilt Health, while overseeing the execution of campaigns that utilize the power of music, entertainment and the latest innovations in tech and pop culture. Seger is a member of Leadership Music’s Class of 2023, and currently serves as a mentor for the OnRamp program created by the Academy of Country Music and Black Music Action Coalition (BMAC).

“Every single person on our team operates at the highest levels of excellence and creativity, with a work ethic and client focus that’s unmatched by any other team I’ve come across in my career,” says Seger. “I am equally thrilled and humbled to serve as its leader alongside a tremendously capable and dedicated leadership team as we enter a new era of growth and expansion for FlyteVu and our clients. I have and continue to be in awe of Laura and Jeremy’s vision and leadership in the eight years since founding FlyteVu, and words can’t express the gratitude I have for their trust and mentorship that make this next step possible.”

Ranieri has been promoted from Account Director to Head of Accounts. In her new role, she will oversee the management and growth of FlyteVu clients as well as the performance and success of the Accounts team. With over a decade of advertising client service experience, Ranieri has spent time at both small and large firms, including Wunderman Thompson, iHeartMedia and JWT. She has developed and launched 360 campaigns for a variety of clients such as Nestlé, Diageo, Unilever, Aflac, Macy’s and American Express. During Ranieri’s time at FlyteVu, she has led accounts for clients including David’s Bridal, VistaPrint, Barefaced, Prime Video, Netspend, Ashley Furniture and The General. Ranieri also won a Shorty Digital Impact Award in 2022 and activated at the Super Bowl this year.

Venable joins the agency as Head of Talent, overseeing FlyteVu’s Talent & Influencer Department. She will lead in shaping and executing the agency’s Talent strategy, developing Talent-led programs, fostering industry relationships and brokering all Talent & Influencer partnerships. In her prior role at Mandolin, Venable worked with artists such as Miguel, Lainey Wilson and Ben Folds to grow their reach by focusing on the importance of analyzing first party data, translating to database growth of up to 43 percent. She also spent time at Iconic Entertainment as a member of the management team for Kelsea Ballerini, LeAnn Rimes, Levi Hummon, Joel Crouse and J. Human. Venable also co-founded The Other Nashville Society (TONS), a local trade and social organization for alternative music and arts.

“We’re honored to work with and elevate this talented group of executives. We’re excited to witness the dynamic energy they bring to FlyteVu and the broader entertainment industry,” says Holley. “As we continue to grow, we remain committed to identifying and promoting individuals who share their passion and demonstrate purpose-driven leadership.”

Additionally, the company recently expanded with FV Incubator, a marketing incubator for mission drive start-ups and FV3, a Web3 digital and customer loyalty agency. Joined by Seger, Ranieri and Venable, other members of the leadership team include Brewer Adams, Head of Production; Brittany Rashkin, Head of Publicity; Miriam Singer, Head of HR & Operations; and Scott Bennett, Chief Financial Officer.

“Over the past eight years, FlyteVu has built a solid reputation for innovation, excellence, and generosity in the industry,” says Hutfless. “Sina and our leadership team have played instrumental roles in our growth and success. We are thrilled to enter FlyteVu’s next chapter as we continue to innovate, disrupt and propel our clients forward.”

Liza Anderson
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