Big Loud Records Expands To Australia & United Kingdom
Brianne Deslippe. Photo: Ryan Emberley
Big Loud Records has expanded into new territories, adding offices and label managers in London, U.K. and Brisbane, Australia. This bolsters its already established base in Toronto, Canada.
Industry executives Cayleigh Shepherd and Johnno Keetels have been tapped as label managers in the U.K. and Australia, respectively. On the Canadian team, Big Loud has elevated Justin Clark to Manager, National Promotion/Associate Label Manager for the territory.
“We started in year one with our Canadian office, and it has been a long-term goal of ours to have direct Big Loud representation in both Australia and the U.K.,” shares Seth England, Big Loud CEO/Partner. “We waited for the best strategic time, but now makes the most sense with how we’ve grown as a company. We continue to keep an eye on other emerging markets as well.”
All three label managers report to two-time CCMA Industry Person of the Year and SVP, Global Marketing & Strategy Brianne Deslippe.
Brisbane local Keetels joins Big Loud following stops at Warner Music Australia and most recently a 10-year run at Universal Music Australia in the Media & Editorial department. London-based Shepherd transitions from U.K.-based imprint Snakefarm Records, where she worked as a Marketing Manager for five years after a tenure with its parent company, Spinefarm Records, a subsidiary of Universal U.K. Clark started with Big Loud in 2020, contributing to and leading innovative promotion strategies on the international team and directly supporting Deslippe.
“There is so much growth potential in these markets, I feel like we’ve just scratched the surface,” says Deslippe. “For a long time, I was the only international team member having moved to Nashville from Canada, but I’ve always been made to feel like a valued member of the core team. I’m excited to pay this sentiment forward and invite some more unique and different voices to the table.”
“Getting these international pipes, if you will, set up now, has never been more important or timelier for us,” adds England. “This is the next logical step; be ready for the ones to come and stay prepared for the ones we have.”
