WME Acquires True Grit Talent Agency

WME has acquired True Grit Talent Agency. The Austin-based agency’s roster includes Cody Jinks, Charles Wesley Godwin, Dexter and The Moonrocks, Whitey Morgan and Ward Davis.

Members of the True Grit team such as agents Mike Krug, Carrie Creasey and Shelby Vanek have also joined WME and will continue to work out of Austin, Texas.

Through its recent acquisitions of Red 11 Music and now True Grit Talent Agency, WME has expanded its presence in Texas as well as in the american roots music genre.

“We are very excited that what we do caught the eye of a company like WME,” says Krug. “We are proud of all we have built here in Austin and know that joining WME will create exponentially more opportunities for our clients.”

“We’ve long admired the business and roster that True Grit has developed, and we are excited to bring their artists and the team into the WME family and expand WME’s footprint in Austin,” says Jay Williams, WME Partner & Nashville Co-Head.

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Liza Anderson

As Project Manager, Liza Anderson contributes to many functions of MusicRow. She produces content, carries out general office tasks, assists in the daily news operations, and provides support to all team members. Liza graduated from the University of Alabama in May of 2021 with a B.A. in English and a minor in communication studies. Prior to MusicRow, she worked as an administrative assistant at Anderson Benson where she assisted the firm’s departments, such as the Entertainment Specialty Practice, with various tasks.

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