Range Media Partners Adds William Lowery & Shawn McSpadden To Leadership Teams

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William Lowery, Shawn McSpadden

Range Media Partners has hired Nashville-based executives William Lowery and Shawn McSpadden. At Range, Lowery will focus on business development ventures and content opportunities, while McSpadden will be charged with growing the division’s already robust music division, talent roster and shared services department as the newest Managing Partner. Both will remain in Nashville.

Lowery comes to Range from his venture advisory firm Brigade Media Capital, which has interests in a portfolio of media companies across production, sports, music and consumer products. Last year, Brigade financed three feature films, helped launch a Dolly Parton NFT and brokered her first South by Southwest performance and activation. Prior to forming Brigade, Lowery was a senior executive at Endeavor Content, where he ran its faith-based division and identified music and content crossover opportunities. Lowery brings with him his roster of clients.

McSpadden joins Range from Red Light Management, where he was a founding manager at the Nashville office. For 17 years he oversaw music publishing, outside business ventures and managed artists across multiple genres. As Range Nashville’s first Managing Partner, McSpadden is leading the build-out of its services and supporting its roster that includes Midland, Hailey Whitters, Stephen Wilson Jr, Ryan Bingham, Drayton Farley, Brent Cobb and others.

“I have known Will for years and we were always circling similar ideas,” says Matt Graham, Range Music Founding Partner/Range Media Partners Co-Founder. “I am thrilled to have him join our team at Range to help identify IP and talent that can plug into our wider business opportunities and content plays. Shawn is a newer relationship, but I knew immediately after meeting him and learning of his diverse music background that he was exactly the sort of culture fit and well-rounded executive we needed to help build out our partnership and services in new areas. He’s a team player who believes deeply in the importance of mentorship and has done an incredible job of supporting our existing Nashville team members.”

“It’s been extraordinary to witness Range’s rise and expansion in the midst of all the turbulence in the world, so partnering with them for a new regional focus is an honor,” adds Lowery, now SVP of Partnerships and Business Development. “We plan to be a disruptive force here in Nashville and the surrounding markets, and the scope of services provided will be a first of its kind, and much needed resource for content creators and media investors in this region.”

“I love being a part of a team! The culture at Range is amazing and the people are always pushing to be better, and think differently about our artists,” shares McSpadden. “We are building something exciting and are excited for Range to expand their community.”

Since its inception a little over two years ago, Range Media Partners has launched its own label in partnership with Capitol Music Group (CMG) and Virgin Music & Artist Label Services (Virgin), and represents a wide range of talent including Jack Harlow, Saweetie, Justin Tranter, Cordae, Murda Beatz, Nova Wav, Nicky Romero, D Smoke, PARTYNEXTDOOR, Lauv, MAX, HARV, Sean Douglas, Wondagurl, Rich the Kid, Yola, Eric Bellinger, Tkay Maidza, Pentatonix and more. The company also represents award-winning actors and filmakers.

LB Cantrell
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