Musicians On Call Announces Staff Promotions & Additions

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Pictured (L-R, top): Kat Weeks, Sasha Arnkoff and Caroline Love; (L-R, bottom) PJ Cowan, Orenda Senior and Torianne Valdez

Musicians On Call (MOC) has promoted Kat Weeks to Vice President of Marketing, Caroline Love to Senior Program Manager, Torianne Valdez to Senior Talent Manager and PJ Cowan to Senior Program Manager. The company has also welcomed Orenda Senior as Program Coordinator and Sasha Arnkoff as Executive Assistant.

Weeks joined the nonprofit in 2011 to lead and grow the organization’s marketing department. She oversees a team that manages all digital, communications, promotions, press and fundraising events for the organization. In her role as VP she will continue to guide the strategy for promoting MOC as the nation’s leading provider of live music in the hospital.

Love came to MOC from TriStar Centennial Medical Center in 2019 and has overseen program management and implementation in markets across the country. As Senior Program Manager she will continue to grow MOC Bedside and Virtual programs in these markets, recruiting and managing volunteers and working with hospital partners to implement programs.

Valdez has been a part of the team since 2017, managing programs and volunteers for the Nashville, Memphis and Atlanta markets. In her new role as Senior Talent Manager, she will be responsible for managing MOC’s national talent strategy, including cultivating relationships with celebrity talent and industry teams, recruiting and executing celebrity visits and partnership opportunities as well as managing talent requests for programs, events, fundraisers and auctions.

Cowan joined the organization in 2015 and most recently served as Senior Manager of Grants & Research, where he managed all grant applications and funding in addition to spearheaded research initiatives surrounding the impact of MOC’s programs. As Senior Program Manager, Cowan will manage hospital relationships and program execution in markets including Denver, Las Vegas, San Francisco, San Jose and Houston.

As Program Coordinator, Senior joins MOC’s Program Team to manage volunteer and hospital relationships and program execution in Nashville and Murfreesboro. Prior to joining MOC, Senior attended Sacred Heart University, where she studied public health with an emphasis on health equity, and completed internships working on community health initiatives for Hartford Healthcare.

In her new role, Arnkoff will be responsible for all areas of administrative support for the organization. She earned a degree in communications from the University of Central Florida and has previously worked in administrative roles within the entertainment industry. Arnkoff joined the MOC community in 2014 as a Volunteer Musician and has performed for nearly 1,000 patients, families and caregivers locally through MOC’s bedside program.

“Our exceptional team not only works tirelessly to deliver the healing power of music where it’s needed most, but they are the backbone of why Musicians On Call is named a best nonprofit to work for year after year. I am very proud of all of the team members whose promotions we are celebrating, and can’t thank them enough for their roles in furthering our mission,” says Pete Griffin, Musicians On Call President & CEO. “With the additions of Orenda and Sasha we are well equipped to continue impacting thousands of patients, families and caregivers nationwide.”

For more than 20 years, the nonprofit has used music to promote the healing process through bedside, virtual and digital streaming programs that are available across all 50 states. As the nation’s leading provider of live music in hospitals, MOC volunteers have performed for more than one million individuals in healthcare facilities nationwide. The organization has also appeared on The NonProfit Times‘ Best Nonprofits To Work For list, which recognizes 50 organizations as the best employers in the industry, for five consecutive years.

Lorie Hollabaugh
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