Monument Records Elevates Casey Thomas & Joel Beaver

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Casey Thomas & Joel Beaver. Photos: Robert Chavers

Monument Records has promoted two of its team members. Casey Thomas has risen to Senior Director of Marketing, Publicity and Creative, while Joel Beaver has been upped to Associate Director of Marketing.

In her expanded role, Thomas will continue to oversee publicity and creative services while taking a more active role in marketing strategy. Beaver will be responsible for marketing, brand partnerships, international and sync relations for the labels’ roster including artists Alex Hall, Walker Hayes, Pillbox Patti, Brandon Ratcliff, Caitlyn Smith and Tigirlily Gold.

Monument’s GM Katie McCartney says, “Casey’s strategic view has broadened extensively over the years she has been with us which led to this natural expansion of her role. Her passion for our artists and work ethic are unmatched and her energy is contagious.” She adds, “It’s been a joy to watch Joel’s growth since our launch. From student to project lead, his attention to detail and precision have been vital for our success. Both Casey and Joel see the whole picture which is critical to Monument’s mission”

Thomas notes, “I couldn’t dream up a better company to work for than Monument Records. I’ve been so fortunate to get to learn from Katie McCartney, Shane McAnally and Jason Owen every day for the last five years. Their vision, not only for this company and our artists, but for country music as a genre, is so inspiring. I’m grateful for the many opportunities they have trusted me with in my time here, and couldn’t be more excited for what the future holds.”

“From launching Tigirlily Gold, to marketing the success of Walker Hayes’ global hit ‘Fancy Like,’ it’s so exciting to be a part of the artistry and innovation that the Monument artist roster and staff embody,” Beaver adds. “It feels like we’re just getting started with so much immense talent on our roster.”

Thomas, a Boston, Massachusetts native, earned her her Bachelor’s degree from Colby College and Master’s degree from Boston College. She joined Monument from the Country Music Hall of Fame and Museum. Starting as a manager of PR in 2018, she was later elevated to Publicist and, until recently, Director of PR and Creative. Thomas has been responsible for the press operations and working on behalf of the label to help manage communications and press strategy for Monument artists.

Beaver moved to Nashville from West Virginia in 2015. After some time at Middle Tennessee State University (MTSU), he finished his degree at Belmont. He joined Monument Records in 2017 as the label’s first intern shortly after its re-launch and quickly got hired as a staff member before graduating college in 2018. During his nearly seven years at Monument, Beaver has been in the center of marketing campaigns across the artist roster, most notably with superstar Hayes and his multifaceted “Fancy Like” campaign with Applebee’s, as well as launching sister-duo Tigirlily Gold. Beaver was selected for the Recording Academy’s 2023 New Member Class and has been involved in CMA EDU, the Country Music Hall of Fame’s Troubadour Society and SOLID.

Congratulate Thomas at casey.thomas@sonymusic.com and Beaver at joel.beaver@sonymusic.com.

LB Cantrell
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