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Industry Ink: Morgan Wallen, Billy Ray Cyrus & Firerose, Ryan Larkins, PLA Media

August 14, 2023/by Lorie Hollabaugh

Morgan Wallen Foundation Contributes $500K For Baseball & Softball Restoration Project 

Morgan Wallen with Parkwood baseball players. Photo: Leila Grossman/Habitat for Humanity of Greater Nashville

Morgan Wallen has partnered with Habitat for Humanity of Greater Nashville, the Major League Baseball & MLB Players Association Youth Development Foundation (MLB-MLBPA YDF) and other local funders, through his foundation, to lead the community revitalization of the historic Black baseball and softball complex, Parkwood Community Club, in Nashville. The entities joined forces to donate $500K each, totaling one million dollars invested in the project.

“I started the Morgan Wallen Foundation to support youth in two areas – sports and music. When I heard about Parkwood, right here in Nashville, I knew I wanted to help. Every child deserves a chance to play ball and be part of a team, and I truly appreciate this opportunity to be part of Parkwood’s next inning,” says Wallen. “I can’t wait to come back out here and see the park once it has been renovated.”

Billy Ray Cyrus & Firerose Ink With Scott Adkins & Nick Meinema

Pictured (L-R): Scott Adkins, Firerose, Billy Ray Cyrus and Nick Meinema. Photo: Derrek Kupish

Billy Ray Cyrus and Firerose, who recently released their new power ballad “Plans,” have signed with Scott Adkins for exclusive management representation and Nick Meinema of Action Entertainment Collaborative for global agency representation.

“Like our song says, ‘It’s a new day.’ ‘New Day’ was Firerose and my first top 20 radio hit together. It sowed the seeds for a lot of change still yet to come. A new beginning. This moment in time marks not only a new chapter, but to be honest, it’s a brand new book” says Cyrus.

“I am honored and thrilled to be represented by Scott Adkins and Nick Meinema. I’m very much looking forward to this next exciting stage of my career and taking my artistry to the next level with this power team. There’s a great synergy in our creative vision and trajectory for my artistic goals,” shares Firerose.

Ryan Larkins Signs With CAA & Releases Two New Songs

Red Street Records artist Ryan Larkins has signed with CAA and released two new songs, “Man That Holds The Beer” and “She’s the Tough One.”

Larkins’ debut EP Meet Ryan Larkins will be available this October. Additionally, the singer-songwriter has had cuts with other artists, including Cody Johnson’s new single, “The Painter,” and songs recorded by Bill Anderson, Dolly Parton, Tim McGraw and more.

“It feels amazing to have music of my own out in the world,” says Larkins. “I’m really thankful for Red Street Records and CAA for giving me the opportunity to bring these songs to life and take them out on the road. My hope is that listeners connect with them the way I do!”

PLA Media Announces Promotions & Addition

Pictured (L-R): Ava Hundley, Pamela Lewis, Becky Parsons and Nikki Wildy

PLA Media has promoted Becky Parsons to Director of Publicity & Branding and Ava Hundley to Publicity & Social Media Manager. The public relations and marketing agency has also hired Nikki Wildy as Publicity & Social Media Assistant.

After gaining extensive experience at Louisville Ballet, Dead Horse Branding and Appalachian Places Magazine, Parsons joined PLA Media just over a year ago. In her new role, she will oversee all client accounts, using her previous experience in publicity combined with her Master’s degree in brand and media strategy from East Tennessee State University (ETSU).

Hundley began her journey with the agency as Publicity Assistant earlier this year during her final semester at Middle Tennessee State University (MTSU). She was then elevated to full-time position of Publicity & Social Media Coordinator, and has since risen to her new role.

Wildy, a rising junior and music business major at Belmont University, has focused on the audio and content production arenas of PLA and joins in the part-time position of Publicity & Social Media Assistant.

“It is my sincere pleasure to congratulate these three fine young women,” says Pamela Lewis, PLA Media President. “Each bring tenacity, integrity, critical thinking, creativity, loyalty and intelligence to the spectrum, and I am most excited to see what we can all do together. I am proud and blessed to have them on board our team!”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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