UMG Nashville Promotes Stephanie Alexa & Gary Keffer

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Stephanie Alexa & Gary Keffer

UMG Nashville has promoted Stephanie Alexa to SVP of Finance & Operations and Gary Keffer to VP of Strategic Marketing for the label group consisting of Capitol Records Nashville, EMI Records Nashville, Mercury Nashville and MCA Nashville.

With over 18 years in the music industry, Alexa has spent the past five with UMG Nashville as VP of Finance & Operations. In her new role, she will continue to analyze operations and processes as well as oversee forecasting and royalty reporting. Alexa previously served as VP of Finance & Licensing Administration at ATO Records, where she oversaw finance, business affairs, operations and synch licensing.

“During her time with UMG Nashville, Stephanie has transformed the finance department to become an even more instrumental part of the company,” says UMG Nashville EVP & COO Mike Harris. “We are very happy to give Stephanie this well-deserved promotion.”

Keffer brings over two decades of marketing experience to his new role and uses his broad background and viewpoint to identify opportunities connecting an artist to a distinct audience. As VP of Strategic Marketing, he will lead the branding team in finding unique opportunities and connections between UMG Nashville artists, brands, partners and audiences. Prior to joining the label group, Keffer was the Director, Media & Partnerships at Remington Arms Company, where he oversaw the media budget for sponsorship and paid media as well as product integration for films such as American Sniper, Jurassic World and Jack Reacher.

“Gary has been an integral part of the brands team for the last seven years and I’m thrilled to continue to watch him lead and grow this team in his new role,” says UMG Nashville EVP of Marketing, Lori Christian. “His expertise and attention to detail have ensured that our partners and artists are always supported for success. Gary is also continually looking to create unique events that support the entire roster like our most recent Music Is Universal experience during CMA Fest which saw over 20 performances across three days to thousands of country music fans.”

Liza Anderson
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