Maverick Nashville’s Head of Artist Services Amanda Cates is leaving her position at the company at the end of the month. She will be taking on consulting projects after her exit.
Cates joined Clarence Spalding’s artist management company, Spalding Entertainment, in 2009 to focus on building out the digital department, which has since become artist services. Now Maverick Nashville, the company’s roster includes Jason Aldean, Brooks & Dunn, Darius Rucker, Rascal Flatts and more.
Cates reflects, “It’s been such a pleasure working with each of you over the years, and I consider myself the luckiest to have had the opportunity to be a part of all the amazing things we’ve done together for our artists. My near term plans are to take a little break from the management world and consult a bit, but know I’ll be cheering you all on from the sidelines.”
While at Maverick, Cates oversaw all marketing initiatives, new business development, DSP and record label functions, artist content creation, e-commerce, social and fan engagement for the company’s roster of high-profile country music clients.
Cates is a North Carolina native and an Appalachian State University graduate. She began her career in Raleigh, North Carolina at an artist management firm. She then made her way to a Seattle-based, venture-funded mobile entertainment startup before heading to Nashville as a digital marketing consultant in artist management.
In addition to being an ACM, CMA and Recording Academy member, Cates is a board member for Nashville Music Equality and a co-founder of the Digital Divas Nashville networking organization. She was honored with the Platinum Mentor Award by the Nashville Entrepreneur Center’s Project Music accelerator program in 2015, was named one of MusicRow Magazine’s Rising Women on the Row in 2016, is a member of Leadership Music’s Class of 2017 and has been named to multiple esteemed Billboard and Nashville Business Journal lists.
Cates can be reached at [email protected].
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