Thomas Rhett Launches Limited-Edition Tecovas Collection

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Thomas Rhett

Thomas Rhett has teamed up with Tecovas boots on a new, limited-edition product line.

The brand’s first-ever celebrity collaboration, The Thomas Rhett Collection is available for purchase exclusively on the Tecovas website and in select Tecovas retail stores now.

Rhett’s personal sense of style was an integral part of the designs, and the boots were inspired by vintage cowboy boot designs and leathers, refined into his casual yet classic personal aesthetic. The limited-edition collection features six designs — three men’s and three women’s, each named after a member of his family, along with two hats and a signature T-shirt.

“I remember when Tecovas first came on the scene and I saw some of my friends wearing the boots – I immediately wanted to know all about them,” he shares. “Ever since I got my first pair, it’s been my dream to work with the brand. Getting to be their first artist collaborator and being involved in the design process from start to finish has been a blast for me. The collection is also named after my family members which has made it even more special to me!”

The collaboration came together after the artist and Tecovas’ Founder Paul Hedrick met in 2019. What started out as boot-sizing advice from Hedrick evolved into a conversation about shared passions for country music, boots and a deep-rooted love of western culture.

“We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people. TR has become a true friend of our brand, and it’s been amazing to see how TR lives his life by example — fostering a sense of community, giving a nod to his time-honored past and by living life to the fullest. We believe this collaboration will ignite a deeper appreciation for western wear’s timelessness among our loyal customers and those new to the Tecovas brand,” says Hedrick.

The Thomas Rhett Collection includes:
The Akins ($495): Named after Thomas Rhett’s namesake
The Gregory ($295): Named after Thomas Rhett’s father-in-law
The Lankford ($395): Named after Thomas Rhett’s stepfather
The Macy ($395): Named after Lauren Akins’ younger sister
The Kasey ($315): Named after Thomas Rhett’s sister
The Lauren ($295): Named after Lauren Akins, Thomas Rhett’s wife

Lorie Hollabaugh
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