Shelby Yoder has launched a new management company for songwriters and producers, Willo&Co.
Yoder most recently served as Head of Nashville for Milk & Honey before launching Willo&Co. At Milk & Honey, she ran publishing for ventures and managed business for the entire Nashville territory, overseeing more than 100 songwriters and producers. Yoder worked on a global level with her personal roster, serving clients based in Nashville, Los Angeles, London and Sydney.
Prior to Milk & Honey, Yoder worked at NSAI as the Director of Professional Membership & Events. She helped to book and produce the Tin Pan South songwriter’s festival as well as host quarterly No. 1 parties.
With Willo&Co, Yoder aims to take a holistic and rounded approach to management, focusing on prioritizing strategy and sustainability while building individual creatives as small businesses in an evolving modern era.
“I believe in fair pay and fair ownership of intellectual properties, and I desire to be on the forefront of the progression of the Nashville music business,” she says. “I believe that there is space for all genres and types of creators and look forward to expanding Willo&Co to be a multi-city collective of like-minded individuals in pursuit of this.”
Yoder can be reached at firstname.lastname@example.org.
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