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Lee Brice’s Selfie.Live Revolutionizes Fan Engagement In Web3 Age

July 6, 2023/by Lorie Hollabaugh

Lee Brice. Photo: Chase Lauer

Lee Brice is helping redefine fan engagement with the launch of Selfie.Live, a cutting-edge Web3 platform that’s a fusion of fan interaction, celebrity access and blockchain technology.

Fans upload selfies or saved photos to the platform, which celebrities then autograph digitally, using an iPad-enabled app. The digitally autographed photos, embellished with logos or banners from sponsors, are then returned to the fans. The signed photos aren’t just mementos – they’re NFTs. By offering fans the option to collect their autographed images as Non-Fungible Tokens, Selfie.Live is bridging the gap between traditional fan experiences and the burgeoning world of Web3.

“I’m always trying to find new ways to connect with my fans,” says Brice. “Having the ability to share these moments and sign them for the fans has opened up a whole new way for us to interact. Embracing emerging technology has revolutionized the way I connect with my fans. It’s no longer just about the music; it’s about creating immersive experiences and forging deeper connections.”

The platform has already seen an influx of star power, with over 70 artists such as Kenny Chesney, Riley Green, Lainey Wilson, Zach Bryan and NASCAR champion Joey Logano joining the ranks. The app has even gained traction internationally, with the band Secondhand Serenade taking Selfie.Live on their Indonesian tour.

Selfie.Live is also making waves in the festival circuit with events like the Carolina Country Music Festival and Barefoot Country Music Festival embracing the app, with the former even integrating a drone show to display a QR code for app downloads. Brice is also finalizing plans to incorporate augmented reality and gamification into Selfie.Live, setting the stage for even more immersive fan experiences and lucrative brand partnerships in the future.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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