Industry veteran Doug Phillips has been appointed to Vice President of Marketing and Digital at EM.Co, Tim McGraw’s management and marketing company. Concurrently, Brian Kaplan has stepped into a key role as Co-Founder/Chief Strategy Officer of Down Home, McGraw’s innovative media venture launched earlier this year with partners Skydance and social content studio Shareability.
Phillips brings over a decade of experience into his new role, including a dynamic skill set honed through significant positions at Q Prime South, Universal Music Group and Sony Music Nashville. His digital expertise and strategic thinking will guide EM.Co’s marketing strategies for McGraw and other acclaimed artists on the roster.
Kaplan’s move to Down Home represents a strategic elevation of his role. As Co-Founder and Chief Strategy Officer, he will be instrumental in aligning the media company’s vision.
Of the appointments, EM.Co’s President Scott Siman shares, “Doug’s addition to our team signifies a new chapter of innovation and growth at EM.Co. His vast experience and proven track record will undoubtedly be invaluable assets. Equally, we’re excited about the strategic vision that Brian brings to Down Home and it’s future.”
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