Dolly Parton Rocks Queen’s ‘We Are The Champions’ For 2024 Paris Olympics Campaign
Dolly Parton. Photo: Vijat Mohindra
Dolly Parton has collaborated with NBCUniversal on a new video for her cover of the Queen classic “We Are The Champions/We Will Rock You,” which will be used to promote NBCU’s coverage of the Olympic Games in Paris 2024 that begin one year from today.
“We Are The Champions/We Will Rock You” is Parton’s cover of the famous rock anthem and appears on her upcoming album Rockstar, which was inspired by her 2022 induction into the Rock & Roll Hall of Fame. The album is set for release Nov. 17.
The new video begins with Parton singing in an empty stadium and is infused with moments only the Olympics can provide—spectacular Opening and Closing Ceremonies from the past, iconic highlights known the world over and athletes enduring adversity, demonstrating perseverance and becoming champions. Olympians and teams featured in the video include Simone Biles, Suni Lee, Sydney McLaughlin-Levrone, Noah Lyles, Katie Ledecky, the women’s soccer team, men’s and women’s basketball teams and a host of international athletes. The video also features Parton performing in front of a sparkling Eiffel Tower and concludes with her surrounded by fans in a full stadium all singing “We Are The Champions” until it crescendos and transitions into “We Will Rock You.”
A huge fan of the Olympics and Team USA, Parton aligned with NBCU to produce the Olympic-themed video that celebrates the athletes and creates excitement about next year’s Olympic Games in Paris. Various versions of the video are debuting today across NBCUniversal’s platforms.
“I love the Olympics! I do my best to plan my schedule to watch as much of it as I possibly can,” says Parton. “I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver, and bronze medals.”
“Dolly Parton is an American Icon whose popularity and recognition across generations is unmatched,” says Jenny Storms, CMO, Entertainment and Sports, NBCUniversal. “She is also a close member of the NBCUniversal family, an Olympic super-fan, and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer’s Paris Olympics.”
