Apple Music is launching Lost & Found, a new program spotlighting Nashville songwriters by showcasing some of the best country tracks that have never been released, making them available for the first time to fans worldwide.
Thousands of songs are written each year by talented writers that are doomed to never be recorded—until now. With Lost & Found, Apple Music has worked with the songwriting community to select and release six lost demos to be re-recorded for the first time by established and rising country stars. The found songs will be available in Spatial Audio exclusively on Apple Music.
“At Apple Music, we are passionate about celebrating and championing artists and creators,” says Kelleigh Bannen, Apple Music Country’s host. “From advocating for the songwriters, to highlighting the enormous wealth of untapped music, Lost & Found is emblematic of what we do every day, not just here in Nashville, but worldwide. We’re so excited to continue marching towards that mission and look forward to inviting incredible artists to partner with us in unique ways like this.”
Beginning today, Apple Music will release one new found recording each month, beginning with Jelly Roll’s version of “Dragging These Roots,” written by Ben Hayslip, Josh Thompson and Jesse Frasure. “Dragging These Roots” hit the Apple Music team’s desks back in 2019, and was one of hundreds shared by the publishing community for Lost & Found.
“When Apple Music shared the concept with me, I immediately called Frasure on FaceTime from their listening room to let him know I was definitely cutting the song,” Jelly Roll told Apple Music. “I’m so grateful to Apple Music for shining a light on all these creators and their great artistry.”
“I was so excited to hear this lost song got found by Jelly Roll. It’s one of my favorites that I’ve cowritten, and I was hoping it would eventually get to see the light of day,” Frasure tells Apple Music. “Having one of my favorite artists and friends, Jelly Roll, be the one to cut it was icing on the cake. We had a great time going into the studio on this one, he’s a truly soulful singer behind the scenes, and he put so much heart into it. I can’t wait!”
Apple Music is also premiering Lost & Found Radio, a monthly companion radio show hosted by singer-songwriter Lori McKenna. The show will kick off today (July 25) with a special live radio episode co-hosted by Bannen, and features the writers who are being highlighted as part of Lost & Found. Lost & Found will also have its own dedicated space on Apple Music where listeners can find playlists for the lost demos, the newfound singles, the Lost & Found Radio episodes and more playlists from the participating songwriters.
Lost & Found’s Live Broadcast Special airs today on Apple Music Country and Lost & Found Radio’s debut episode featuring Jelly Roll, Frasure and more, airs at 2 p.m. CT, also on Apple Music Country at apple.co/am-country.
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