Randy Travis helped Midwest Communications, Inc. flip the switch and launch a new country station in Nashville this week when Hot 106.7 was transformed to Y’all 106.7.
The first song to air on the new ’80s and ’90s-based country format was Travis’ “Forever and Ever, Amen,” and Travis was in the Y’all 106.7 studio with Brand Manager Ron Allen to help celebrate and kick off the new format.
Allen, Brand Manager for Nashville’s 96.3 JACK-fm, will add programming responsibilities for the new brand. Allen has served as Midwest Communications Duke FM Format Captain (Classic Country), and has launched and programmed several country stations over the course of his career.
“Nashville is a market already rich in great country programming, but we feel that this unique ’80s and ’90s-based format will bring country listeners an exciting new option,” says Representing Midwest Communications ownership family, Mary Kay Wright. “It’s such an honor to have Randy Travis as part of our Y’all 106.7 launch. He isn’t just a top artist from the ’80s, he helped define the best of what country music was then and still is today.”
“We fully appreciate that the country format in Nashville is crowded, but we believe there is still an opportunity to serve the community and be successful in this lane,” says Allen.
On a personal note, Wright also shared, “Today is a little bittersweet for our family. Midwest Communications CEO and founder, Duke Wright, who recently passed away, was a huge fan of Randy Travis. ‘Forever and Ever, Amen’ was one of his all-time favorites. He would have been thrilled that Randy helped kick off Y’all 106.7.”
- Luke Bryan Wraps 14th Successful ‘Farm Tour’ - September 27, 2023
- Two More Willie Nelson Catalog Classics Get The Vinyl Treatment - September 27, 2023
- Josh Thompson Extends Publishing Deal With MV2 Entertainment - September 27, 2023