Parker McCollum Partners With Beverage Brand Loud Lemon

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Parker McCollum. Photo: Chase Lauer

Parker McCollum has partnered with fast-growing adult beverage brand Loud Lemon.

What began as an investment at the brand’s inception during COVID has now blossomed into a collaboration that includes a co-created flavor for the brand’s new line of vodka-based Lemonade Cocktails: Cranberry Sunrise.

“COVID-19 was an obstacle in many ways, but it gave us and Parker the time to understand each other better and create work that makes sense,” says Jeff Outlaw, Founder and CEO of Loud Lemon. “Collaborating with Parker to create the new Cranberry Sunrise flavor showcases the truest kind of partnership. We’re lucky and proud to have Parker on our team.”

“Their motto is to ‘Live Out Loud,’ and that means celebrating life, being authentic and working hard. When Jeff approached me and [my wife] Hallie Ray to create the new flavor, we jumped at the chance. Cranberry Sunrise turned out delicious and I’m excited to be part of such a fun, innovative company with such a passionate Founder,” says McCollum.

McCollum just celebrated his third No. 1 hit since signing with UMG Nashville. His new album, Never Enough, released in May.

Lorie Hollabaugh
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