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Mark Turcotte Joins Outback Presents As Senior VP Of Marketing

June 29, 2023/by Lorie Hollabaugh

Mark Turcotte

Mark Turcotte has joined Outback Presents as Senior VP of Marketing.

Turcotte began his career as a professional musician in Syracuse, New York. He transitioned into media full time in 1987 as a promotions and marketing director. He was previously a former Cox Media Group national marketing executive before joining Outback, and brings with him vast experience in the concert/event promotion space.

“This is a landmark moment for Outback Presents,” notes Outback Presents president Mike Smardak. “Mark will be instrumental in fostering success with our artists, managers, agents, venues and brand partners. I’ve known Mark for over 25 years and it has always been a professional goal of mine to find a way to work with him. I’m excited that we’ve found the opportunity and am looking forward to great potential in our future.”

“My dream since first getting into the business is to help bring joy, through music, comedy and performance, to diverse audiences and to make sure the artists are given the respect and consideration they deserve in marketing their shows,” explains Turcotte. “All my life I’ve been in the business of filling seats, whether in a theater or on a program log. Either way, I’m not satisfied unless there’s a line of people waiting for a seat to open.”

Turcotte begins his new role at Outback Presents’ Nashville headquarters effective July 18. Reach him via email at Mark.Turcotte@outbackpresents.com.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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