Little Big Town To Host Inaugural ‘People’s Choice Country Awards’

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Little Big Town. Photo: Blair Getz Mezibov

Superstar country music group Little Big Town will host the first-ever People’s Choice Country Awards from the Grand Ole Opry House in Nashville. The two-hour ceremony will air live on Sept. 28 at 8 p.m. ET/PT across NBC and Peacock.

Inducted as Opry members in 2014, Little Big Town will also perform a medley of their greatest hits at the iconic venue.

“We are honored to host the inaugural People’s Choice Country Awards, especially on one of our most beloved stages in the entire world,” says Little Big Town. “We look forward to welcoming so many of our talented peers to take the Opry stage for this magical night of music.”

“Little Big Town is a force in country music and a beloved staple on Music Row,” says Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming. “As Opry members, they’ve delighted fans for years on the world-famous stage and we’re honored to have them host, perform and bring this inaugural ceremony to life for our NBC and Peacock audiences.”

Touted as “the only award show for the people and by the people,” the People’s Choice Country Awards will recognize the biggest and best country music has to offer chosen entirely by the fans across various categories. Several honorary awards will also be bestowed during the awards ceremony.

The two-hour telecast will lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments that regularly happen from the iconic venue.

The telecast is produced by Den of Thieves with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as executive producers, along with RAC Clark as executive producer and showrunner. The show will extend to social platforms with Backstage Live, bringing fans at home behind the scenes as well as interactively connecting country’s most popular stars with their biggest fans.

This project is an example of collaboration resulting from NBCUniversal’s equity investment in Opry Entertainment Group alongside Atairos, which was finalized last year.

Caela Griffin
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