An airdate has been set for the inaugural People’s Choice Country Awards, which will broadcast live on Sept. 28 at 8 p.m. ET on NBC and Peacock.
The two-hour telecast from the Grand Ole Opry stage in Nashville will lean into the rich connection between country music and the Opry through musical performances, genre-crossing collaborations, legendary tributes and surprise moments that regularly take place at the iconic venue.
The awards will recognize the biggest and best in country, chosen entirely by fans across various categories. Several honorary awards will also be handed out during the ceremony.
The People’s Choice Country Awards will have a presence on socials as well with All-Access Live bringing fans at home behind the scenes while interactively connecting country’s most popular stars with their biggest fans.
The new show is an extension of the popular fan-driven People Choice Awards franchise. The 2022 People’s Choice Awards, which aired across NBC and E!, garnered year-over-year ratings growth on the broadcast network and delivered 173 million total engagements across linear, digital and social platforms.
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