UMG Nashville Names Charlene Bryant As Sr. VP, Business Development & Strategy

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Charlene Bryant. Photo: Thomas Crabtree

Universal Music Group Nashville has appointed Charlene Bryant as its Senior Vice President, Business Development & Strategy. Bryant brings with her a wealth of experience and track record of success spanning across country, hip-hop and Christian music.

A Canton, Ohio native and Belmont graduate, Bryant joins UMG Nashville after 5 years at the helm of artist management company, Riveter Management, which she founded in 2018. She was named one of Billboard’s Hip-Hop and R&B Power Players in 2020 and 2021, and was part of CMT and mtheory’s inaugural Equal Access Development Program. Acknowledging her leadership in the community, Nashville Business Journal recognized her with the Women in Music City Award in 2018 and 2019.

“Charlene has spent her career in artist development and learning to merge cultures of Christian, R&B, Hip-Hop and Country music,” says UMG Nashville Chair & CEO Cindy Mabe. “She’s had success at major labels and independents, as well as success as an entrepreneur. As Universal Nashville is investing deeper to expand our growth in partnering in innovation with entrepreneurs, the independent label sector as well as our sister labels, Charlene is the perfect person to help merge those worlds and cultures to help build the next era of Universal Music Group Nashville. I could not be more excited to have Charlene Bryant help build our vision.”

LB Cantrell
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