Robert Carlton has been promoted to President and Equity Partner of SMACK. The company’s Michael McAnally Baum has stepped down from his operational role, but will stay on the ownership team alongside CCO Robin Palmer and Founder Shane McAnally.
Carlton will continue to manage McAnally while also overseeing SMACK’s publishing, digital and management branches. He joined the company in 2014 and rose to Sr. VP of Development in 2016.
“From intern to the presidency, Robert Carlton’s steady hand, work ethic and innate instincts have earned him the top office at SMACK,” says McAnally Baum. “As a visionary who grew up with the company, he has shown how his passion and dedication will lead the team at SMACK into their next chapter of success.”
Carlton adds, “This is an incredible company with the most incredible people, that all started with Shane, Michael and Robin’s leadership. When I started here almost 10 years ago, I knew it was a great opportunity, but I never could’ve dreamed it would be all that it is today.”
SMACKSongs, the publishing leg, includes songwriters like the multi-Grammy-Award winning McAnally and CMA Song of the Year winner Josh Jenkins, as well as more than 20 staff writers who contributed seven No. 1 songs to the genre in 2022 alone.
SMACKManagement includes superstar artist Walker Hayes, whose smash hit “Fancy Like” topped every country sales and streaming chart upon release. SMACKTok, the digital leg, offers influencer marketing services and focuses on connecting artists directly with their fans through social media platforms.