Big Machine Label Group Ups Rachel Burleson

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Rachel Burleson

Big Machine Label Group (BMLG) has appointed Rachel Burleson to Director, Streaming.

Burleson previously held the title of Project Manager for the Big Machine Records (BMR) imprint, which boasts an impressive roster of artists including Tim McGraw, Carly Pearce and Jackson Dean, among others.

“Since joining Big Machine, Rachel’s talent, knowledge, drive and attention to detail have been invaluable,” says BMR’s General Manager Clay Hunnicutt. “This next step as Director of Streaming puts her in the right place at the right time to continue to grow our entire artist line up. She is the perfect person for the job!”

“Rachel has been a true pro since joining the Big Machine family,” adds BMLG’s EVP, Label Operations Mike Rittberg. “With her close working relationships between Big Machine’s artist roster and internal teams, we have full confidence she’ll excel in her new role.”

Burleson’s previous career stops include time at Creative Nation, where she served as Manager, Records & Management, as well as internships with Sony Music Nashville, KP Entertainment and Activist Artist Management (formerly ROAR). She is a graduate of Belmont University.

“It’s been an honor to work with the Big Machine team for the past few years,” shares Burleson. “I’m excited for the opportunity to continue serving our artists in my new role and helping them connect with listeners across streaming platforms.”

Reach Burleson at rachel.burleson@bmlg.net.

LB Cantrell
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