Beth Rasnick has been promoted to Chief of Staff to the CEO at Gibson Brands.
In her new role, Rasnick will act strategically as representative for the office of the CEO internally and externally, collaborating with Gibson leadership and extended teams to determine and prioritize business strategies and action plans. She will lead the CEO Office with sponsored high-impact projects, as well as strategic business initiatives from ideation to implementation.
Throughout nearly a decade at Gibson, Rasnick has held key positions spanning finance, accounting, treasury, business acquisitions and divestitures, transformation initiatives and corporate strategy. She is also an emerging player of rhythm guitar, which she has learned from her father. Prior to joining Gibson, Rasnick held leadership positions in Voya, Inc.’s strategic finance group, including during the company’s IPO and rebranding initiatives. She began her career at Ernst & Young serving multiple clients in Ernst & Young’s assurance practice, and holds a Bachelor’s degree in Business Administration and a Master’s degree in Accounting from the University of Georgia.
“Beth will be instrumental in driving our strategic priorities, leveraging 130 years of history shaping the sound of music, and focusing on our future through strategic actions in service to music fans around the world,” says Cesar Gueikian, President and Interim CEO, Gibson Brands.
“I’m honored and so excited to be taking on this important role in leading Gibson Brands into the future alongside an exceptionally talented team whom I know very well,” says Rasnick. “My focus will continue to be on shaping our thriving world class instruments, sound and media/entertainment business across the global landscape and supporting our team through the limitless opportunities ahead.”
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